Search logic and SEO optimization
When you search for the information you need, you enter words and phrases describing your query into the search box.
The search engine opens the search results page, and you skim through the list of links that, in the search engine’s opinion, match the search query you entered.
By clicking on the links, you open those pages where you hope to find the information you need.
When looking for the information you need, you never read all the text on the pages of the sites you open.
You “scan” the text with a glance, looking for keywords and phrases in it that will confirm that you have opened exactly the page that you need.
If you find keywords – stay on the page to view it carefully, if not – close it because you think the page does not match your request.
Sometimes the page you open seems to have the necessary information, but it is difficult to get it since the text is unreadable – too long, uninformative, you need to spend more time searching for the necessary information in it than you expected.
Then you will most likely close this page and start browsing the next one.
If the owner of the site whose page you opened wants users to find information that matches a certain search query on it and links to pages containing this information get to the first page of search results, the site owner must constantly work on the search engine optimization of this page.
SEO & Job Seeker Resume Optimization
A qualified recruiter “scans” an open resume page for no longer than 10-12 seconds.
No one reads a resume that, according to the canons of the pre-computer era, describes the achievements of the applicant in detail, using verbs of action and measurable indicators.
With the transition of documents to electronic format, the principles of information search and processing have changed, the volume and speed of its processing have increased.
If a recruiting specialist needs to view 500-700 resumes in the hh.ru or superjob.ru database, he, by definition, cannot afford to read the text of the resume – he “scans” it, looking for keywords and phrases corresponding to the job description.
If you follow the logic of SEO optimization, then the relevant search query will be a resume text containing keywords from job titles and descriptions.
If you do not think about what request the employer should see in the issuance of your resume, then its text may turn out to be inappropriate to the search request of a potential employer.
A resume with the title of the desired position “cargo specialist” will not be shown in the search results for the search query “logistics manager”, but as a response, it will be viewed last, the web developer’s resume will most likely be at the end of the search page issuing a worksite upon request from frontend developer.
If the applicant wants to be in the first positions in the search results for the query “sales manager of industrial equipment”, it is worth indicating this phrase both in the title of the desired position and in work experience – reasonable logic and frequency of keyword repetition in the resume text increases the chances of that the search algorithms and the employer will consider your resume worthy of attention.
When robots and humans don’t like job seekers’ resumes
When the resume database is used to find the desired resume, its compliance with the query is determined by the search algorithm, when your resume gets into the response feed, a person works with it.
The logic of information processing by both humans and robots is now almost the same, and the requirements for SEO-optimization of texts for Yandex and Google and humans are no different.
We have already figured out the keywords, but an equally important SEO requirement is the ability to easily and quickly find the information you need in the text.
The recruiter may find your resume text too long, uninformative, overloaded with unnecessary words, and unrelated to the search query.
If within a few seconds he does not find words in the text that describe the content of the job or the requirements for qualifications in the vacancy he is working on, then the page with your resume will be closed.
For your information – search engines that record statistics indicating that users do not find the information they need for a search query on a site page and quickly close it, lower the site’s position in search results, considering the site content to be of insufficient quality – in SEO this is called accounting behavioral factors.
About the “live” users of resume databases, we can say the following – if you spent a lot of time describing your experience in detail as much detail as possible, and categorically deny even a hypothetical possibility of cutting your text, be prepared for the fact that recruiters will close your resume, besides wasting time searching for information in an array of unimportant words that do not carry any useful information.
Therefore, resume optimization involves preparing a text that is convenient for those who are looking for employees.
What conclusions should applicants draw?
The priority in writing the text of the resume is to optimize the resume for the requests of recruiters and employers.
Stylistic delights and details of the description of experience and skills are secondary and impede the search and perception of the necessary information.
The main thing to pay attention to is the content in the resume of keywords and the convenience of the resume for reading – stylistic errors and lack of information contained in the text reduce the applicant’s chances of getting the desired position.
Success to everyone in your job search and career!